Member-only story
Dear, Content Marketers
I’m sorry to be the one tell you this, but we already have the information.
All that stuff you’re trying to teach us, we’ve heard it a dozen times before.
You’re doing a great job in teaching it, and don’t think we don’t appreciate your unique spin on it. I’m sure every one of us in your audience has had at least a few breakthroughs and aha moments thanks to you showing up regularly in the way that you do.
But here’s the thing.
Whether or not we’re willing to admit it to ourselves, most of us already know what we need to do in order to solve the problem you teach about, and have a pretty good idea of how to go about doing it.
Your information, your take on the subject, is useful, it’s motivating, sometimes even downright inspiring, but it’s not going to get us to our destination on its own.
What we need to get there is support, accountability, and sometimes, when we just feel like venting, a little commiseration.
We need a community of likeminded people who are going to the same place we are, who understand the journey, and the victories, setbacks and dark moments when we truly feel we can’t go on that make it up.
