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The Creator’s Myth
If you’ve ever identified as a creator of any kind, be that an artist, entrepreneur, freelancer, or something else entirely, you’ve probably told yourself some version of the Creator’s Myth.
The Creator’s Myth revolves around the idea that if you can create something great, be that a product, service, piece of art, we can simply release it and it will find it’s way in front of the right audience.
Faced with offers that don’t suddenly fly off the shelves upon their release, creators often draw the conclusion that their work wasn’t good enough, go back to the lab, create something even better, and release that, hoping that this time it will catch on, go viral and take the world by storm.
In almost every case, that’s not what happens and the cycle repeats with the creator furiously attempting to one-up themselves in the work they do while ignoring the skill and the practice that is essential to getting their work seen — and sold.
Of course, deep down, most creators know what needs to be done, they just don’t want to or believe they’re capable of doing it.
Marketing and sales.
Two words that give creators goosebumps.
They conjure images of sleazy, slimy, slippery used car salesmen, of telemarketers, of all the times they’ve been sold and marketed to in the past…
