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Creative Conditioning

Too often we defer on creating until the conditions are right.

Jeremy Enns
2 min readJan 20, 2021
Photo by Scott Webb on Unsplash

It’s not uncommon for elite athletes to travel to high-altitude locations to train.

The idea is that if they’re able to train their bodies to perform in a difficult, low-oxygen environment, where the conditions for peak performance are not ideal, they’ll be able to perform even better during competition when the conditions are ideal.

There’s a lot we as creators can take away from this practice.

Too often we defer on creating until the conditions are right.

When we have the right tools.

When we’re in the right environment.

When we have something clear to say.

When inspiration strikes.

Much like the fairweather athlete, these are the requirements of amateurs.

If we want to live up to our potential with our work, we need to master the habit and the skill of creating when the conditions are not ideal.

As with truly elite athletes, the best way to achieve this is to actively seek out these less-than-perfect conditions and get good at creating in spite of them.

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Jeremy Enns
Jeremy Enns

Written by Jeremy Enns

Founder of podcast production and content amplification agency Counterweight Creative. Believer in the power of kindness and generosity.

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