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Component Parts

Even the most complex projects can be broken down and pieced back together.

Jeremy Enns
2 min readFeb 3, 2021
Photo by Shane Aldendorff on Unsplash

If you look closely, you’ll find that every complex task is made up of a handful of component parts.

Taken whole, the task ahead of you might seem impossible, and you might spend weeks, months, or years stalling as you try to decide which chunk of the elephant to bite off first.

As you zoom in, however, you begin to make out the smaller, more approachable pieces that make up the whole.

The amorphous task of marketing, for example, could be broken down into the following component parts:

  1. Audience Identification
  2. Research
  3. Exposure
  4. Connection
  5. Trust

When staring down the daunting task of figuring out how to market the work you do, you might initially draw a blank.

But break it down into a series of sub-tasks and a plan begins to come into view.

From our initial marketing breakdown, we can zoom in closer, and the plan becomes even clearer.

  1. Audience identification
  2. Decide who you want to work with
  3. Where do your skills and interests overlap with a…

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Jeremy Enns
Jeremy Enns

Written by Jeremy Enns

Founder of podcast production and content amplification agency Counterweight Creative. Believer in the power of kindness and generosity.

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