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Building Human Brands
Requires a better understanding of what it means to be human.
There’s a lot of talk about building human brands these days.
The fact that this is buzzworthy demonstrates how far marketing has strayed from its core purpose.
To connect.
No matter the work we do, sooner or later, the goal is to get it into the hands of another human and impact them.
The path to getting there is through connection.
If that’s our goal, we waste our time learning about and obsessing over the latest marketing hacks, software tools, and shiny objects du jour.
If we want to build deeply human brands, that connect with our audiences and evoke deep emotion, maybe we should spend more time studying what it means to be human.
Art.
Poetry.
Mythology.
Philosophy.
Neuroscience.
Psychology
Meditation.
Yoga.
If we want to connect with humans deeply we need to understand humans deeply.
Luckily for us, we have thousands of years of content on which to base our discovery.
