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Be Proactive About Podcast Audience Growth
When it comes to building a podcast audience, I’m a big believer in the power of being proactive when you’re first starting out.
Of course, we all want the new listeners to come rushing in of their own accord, but to get to that level, we first have to build up a critical mass.
Achieving that critical mass falls solely on us.
What that number is will vary for each of us, depending on our niche and the specific members of our audience. Regardless, I generally like to think of 150 people as a good initial benchmark to shoot for.
Note that this is not 150 total downloads. This is 150 unique people who are engaged with your show.
If you’re starting from scratch, this might seem like a lot, and it is, if you’re simply putting new episodes out, posting about them on social media and expecting your audience to trickle in.
But that’s not how audiences are built and so that’s not what you’re going to do, right?
The thing about building up a 150 person core audience is that this is a small enough number of people that you should be able to do one-to-one outreach on your own to find these people and pull them back to your content.
