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Are You A Believer?
There’s a difference between believing that our work and our ideas have the potential to change the world and believing that people will actually be excited to enroll in what we’re doing and help move our vision of the world forward.
If we want to change the culture for the better, both are essential. But they’re not equally easy to come by.
Most of us doing work that drives us have the former. We really truly believe that we’re on to an idea that could benefit those who interact with it.
You could argue that we may even place outsized importance on the work we personally are doing and exaggerate, at least in our minds, the potential impact of our work, but that’s a topic for another time.
For us, the problem isn’t a lack of belief in the potential of our work, but rather a lack of belief that people will be eager and willing to sign on for the journey.
Our lack of belief is probably based on perfectly reasonable past experiences.
We’ve created work we believed in before, released it to the world, invited others to take part…
…and got crickets.
And so while we believe in the potential of the work once we can get it into people’s hands, we don’t believe in our ability to get anyone else as excited about it as we are.
