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The Answers Are Right in Front of You

Jeremy Enns
2 min readMay 14, 2020

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Photo by Tabea Damm on Unsplash

I’m sorry to burst your bubble, but someone’s already done that creative thing you were looking to do.

Maybe it was starting a podcast teaching people how to live healthier lives, maybe it was starting a blog helping people become better photographers, maybe it was a YouTube channel documenting your trip around the world.

Whatever your big, unique idea was, it’s been done.

Actually, more likely, it’s been done to death.

For almost any idea imaginable, there are multiple other creators teaching the same thing, sharing similar content and building audiences around the topic you want to build yours around.

This is a good thing, however.

If someone’s already done it you know it’s possible for you to do it as well. Better yet, if you’re willing to do the research, they’ve probably left you a decent roadmap that will give you a good idea of how to get started or get to the next level.

Everything new is a remixing and reimagining of everything that’s come before. New marketing techniques and strategies are built on top of old ones.

You now have multiple decades of examples of people building audiences online to gain insight and take away lessons from. The mediums and technology might have changed, but the…

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Jeremy Enns
Jeremy Enns

Written by Jeremy Enns

Founder of podcast production and content amplification agency Counterweight Creative. Believer in the power of kindness and generosity.

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