Amateurs vs Professionals

Photo by Uriel Soberanes on Unsplash

Amateurs wing it, professionals prepare.

Amateurs think of themselves, professionals think of their audience.

Amateurs wait for their audience to find them, professionals find their audience and work to get in front of them.

Amateurs believe content alone is king, professionals understand that the packaging matters.

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Jeremy Enns

Founder of podcast production and content amplification agency Counterweight Creative. Believer in the power of kindness and generosity.