5 Ways to Fix Your Podcast’s Discoverability Problem
A lot gets made over podcasting’s so-called “Discoverability Problem,” the perceived difficulty of allowing listeners to easily discover relevant podcasts.
I call BS.
Here are five quick thoughts on how to fix the discoverability problem for your show.
1. Realize That Your Problem Is Not Unique
Podcasters are far from alone in their quest to get their product in front of the people who could use and enjoy it, if not people who are already actively looking for it.
Almost every business that has ever existed has faced this challenge at some point, and the ones that were successful found out how to connect with their target audience.
There are examples all around us, from other podcasters to businesses to authors trying to get found on Amazon. The roadmap is there for the taking.
2. Take the Lead
Instead of waiting for podcasting apps and platforms to deliver the breakthrough development that will take your show and drop it into the lap of every one of your ideal listeners, you need to take the lead in getting in front of your audience and introducing yourself.
