3 Mindsets You Need to Fix Before Monetizing Your Podcast

Photo by Green Chameleon on Unsplash

Of the various methods of monetizing a podcast, my favourite, by far, is creating your own product or service and offering it to your audience.

The earning upside is virtually unlimited, and in many cases, once you create the product you can sell it continually, sometimes for years at a time, for minimal extra effort.

The biggest challenge is creating something truly compelling, something that your audience lines up for at the mere mention of.

A lot of podcasters stumble and fall short when putting together their first offer, and in my experience, both personally and in watching other podcasters make the same mistakes I did, the failure to put together an offer that is truly compelling often comes back to the same set of mindsets.

Getting Greedy

The first issue that regularly sinks product or service offers is greediness by the podcaster making the offer.

You probably won’t think of yourself as greedy when putting together and pricing the offer, but there’s often an over-eagerness to get paid that skews your personal valuation of your offer relative to that of your audience.

It’s been proven via the IKEA Effect that we all tend to over-value our own creations, and this is certainly true…