2 Types of Motivators

What type of marketer do you want to be?

Photo by Drew Beamer on Unsplash

Anger, fear, scarcity, FOMO, loss aversion, loneliness, shame and guilt.

Negative emotions like these can be powerful motivators in driving our customers to take the action we want them to take.

In fact, they’re some of the most common buttons marketers push in order to motivate buyers who are on the fence.